Photo session in schools and kindergartens

case study — 7 MIN READizzipix

You take the photos and upload them to the platform, and we do all the other tasks for you - generate customised access codes, collect the photos by profile, display them in the online shop along with other photo products, collect payments, produce and deliver the ordered products.

A photo shoot in a large school can bring a photographer several thousand euros for each day of photography, but to do this you need to systematically organise the process of photo shoots, production, sales and delivery of photo products. The IzziPix platform solves this problem for you.

According to popular belief, the process of taking photos in schools and kindergartens only requires photo equipment skills and creativity. However, when we dive into the details, it becomes apparent that this is not enough. The camera shutter button is just the beginning of a long journey before the client receives a finished photograph, mug, cushion or photo album.

In this process, there are many complex business processes that need to be carried out by someone. Setting up automated processes requires experience in various areas such as programming, printing, sorting/packaging, logistics and accounting. In addition, you need to be attentive, organised and resilient to routinely follow and accurately execute all steps in the production and sales process.

IzziPix is an innovative platform that automates all processes related to photo shoots in schools and kindergartens.

Let's understand in order. You are a professional photographer, you have all the necessary photo and lighting equipment to conduct high-quality photo shoots in children's institutions. You have been recommended as an expert for such photo shoots. However, at this stage it becomes obvious that a family photo shoot with 3-4 people in a studio is completely different from shooting 1000 children of different ages in a school.

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The first problem you face is how do you identify the children so that you can easily deliver personalised orders for each child in the future?

Some photographers write down the class name, children's names and frame numbers or take photos of the child with a QR code. This results in an orgasmic mess and many errors. Also, any notes or any other actions take a lot of time away from taking photos. Often the photographer is limited by the time of the photo session and only one minute is left for photographing the child, during which it is necessary to make about ten different shots.

It also makes it much more difficult for a group of photographers to conduct photo shoots in different rooms and outdoors.

The IzziPix platform solves this important problem for you. You take photos of all the children without having to keep careful records and identification of each child, focusing only on the process of taking the photo. When you're done shooting, upload all the photos to the IzziPix platform and the artificial intelligence system will automatically find the child in all the photos and place them into their individual profile. It only takes a few seconds to create 1000 individual profiles.

In addition, this technology gives you the possibility to take photos of the same child in different indoor and outdoor environments, in different clothes, and on different days. You can also work with a group of photographers and upload all the photos to one folder on the server - the IzziPix platform will find the photos of each child and put them in one profile. Yes, in different clothes, yes in different rooms, yes - no need to record frames and photograph QR codes. Just upload all the photos and the system will automatically group them into profiles and generate individual access codes for each profile.

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The second problem is how to collect orders from hundreds of customers (parents) and send them to production?

When you process orders manually, you get hundreds of different variations of products that customers want to buy. Processing each individual order takes a lot of time. Now imagine a situation where you have to process thousands of orders with your own hands, and verify that payment has been received for each of the orders. This routine can be extremely tedious.

The IzziPix platform collects orders from customers in a fully automatic mode and tracks the receipt of payments for each order. The system also sends orders to production. You can see sales statistics for each photo shoot, average order volume, and more detailed sales statistics by product.

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The third problem is what to do with the manufactured goods that come from the photo lab unassorted from customised customer orders?

Imagine many boxes of different products that you have received from a print shop or factory. All of the products are arranged by size and product type, but this doesn't help the photographer in any way because he or she needs to sort them into individual orders, then put each order into a separate bag or box, and prepare them for shipping to clients. This process can be very time consuming, and instead of taking on new clients, some photographers spend many days and weeks manually sorting orders.

The good news is that the IzziPix platform allows you to process, produce, sort and deliver customer orders automatically.

Using our platform, you'll get:

  1. Automatic sorting of photos according to individual customer profiles based on artificial intelligence without pre-identification of children, registering frame numbers or photographing QR codes.
  2. The ability to hold photo shoots of children in different rooms, on different days by a team of multiple photographers and get significantly more shots for sale.
  3. Online shop with many products and automatic processing of orders and payments.
  4. Automated production of goods at wholesale prices, automated sorting and delivery of customised orders.
  5. The ability to do more photo shoots, without the distraction of chores

Now let's take a detailed look at how it works

  1. So, you've done a photo shoot and taken lots of shots. You need to go into your classroom and create a photo shoot to upload the photos there. You can also create a more detailed breakdown for each class by uploading a generic photo. The system will find all the children accordingly group photoraphy and create individual profiles.
  2. After a couple of minutes of uploading the photos to the shared folder, the IzziPih platform will provide you with PDF documents with class lists in which each student has been assigned a personalised access code to the modern online photo shop. You need to give these lists to the school administration and they will forward the individual access codes to the parents directly or through the students.
  3. After receiving the access codes, parents go to the Internet address indicated on the coupon and authorise themselves in the online shop by using the code and password, or simply by scanning the QR code. In the online shop parents will see photos of their child only, a group photo and photos of the child with friends. In addition to photos, parents are invited to purchase a variety of souvenir photo products. The Izzipix platform sets recommended prices for products, but you are free to make them higher or lower.
  4. Parents pay for the purchase in cashless format - by bank card or through online banks. The bank fee for payment processing is 2.9% of the payment amount + 0.30 EUR for card transactions and a fixed fee of 0.55 EUR for online bank transactions. We deduct this fee from the total amount of the payment and pay it to the banks.
  5. When creating a photo shoot in the IzziPix platform, you can specify how long orders are accepted for free delivery to your school or kindergarten (by default we offer 10 days to accept orders). After this period, parents can still place orders for six months, but delivery becomes chargeable depending on the chosen delivery method.
  6. At the end of the 10 day period, we will send you a link to download all purchased photos. These photos need to be retouched and uploaded back to the IzziPix platform. You can initially upload already processed photos, but this is quite time consuming and statistically we see that only half of all photos are purchased by parents. Therefore, we suggest waiting until the end of sales and retouching only those photos that have been purchased. The amount of necessary retouching and colour correction depends on the quality of your photo shoot and light, so we advise you to take this issue seriously. In turn, we are ready to offer you a retouching service at the price of 0.40 EUR for each unique sold frame. You can order this service through the platform and our designers will do everything instead of you.
  7. When all photos are processed and uploaded back to the platform, we start producing photos and photo products. For each product there is a cost of goods, which we deduct from the total order amount when connecting to the platform. We immediately offer photographers wholesale prices, which are achieved due to the large volume of orders. This is very profitable and even on small orders photographer can earn more.
  8. The manufactured goods then go to sorting and packaging. This process can take from 1 to 7 days depending on the number of orders. This stage of work is quite labour-intensive, so the Izzipix platform automates this process as much as possible. The sorting and packing service fee of 0.45 EUR each includes all packing materials.
  9. After sorting and packing, all orders are delivered to the school packed and sorted by class. The class teacher will only have to open the box and give each child their own bag containing their personalised order. The total cost of delivery to the school is calculated by the weight of the parcel, on average one delivery will cost you about 1.80 EUR/kg.
  10. We have tried to minimise the price of each service through modern technology, automation and volume of goods produced. You don't need to keep employees, pay for their holidays and sick leave, buy expensive equipment, rent premises for packaging and production, spend time on manual sorting of photos and finished products, create an online shop and production for hundreds of thousands of euros and deal with its support. We have already done all this for you and offer you to try the work of the platform at least on one photo shoot, without investing a single cent of your own money!